Specs

Mechanical Requirements

AD UNIT WIDTH DEPTH
Full Page 7" 10"
2/3 Page 4-5/8" 10"
1/2 Page Vertical 4-5/8" 7-1/4"
1/2 Page Horizontal 7" 4-7/8"
1/3 Page Vertical 2-1/4" 10"
1/3 Page Horizontal 4-5/8" 4-7/8"

For a .doc file with BNC specs, click here. 

Printing Process: Web offset, saddle-stitched.

Trim Size: 8-1/8” by 10-7/8”.

Bleed Ads: Keep all live matter 3/8” from trim edges. Full-page bleed ad: 8-3/8” by 11-1/8”, includes 1/8” bleed on all sides. Two-page spread bleed ad: 16-1/2” by 11-1/8”. Contact production department for specialty bleed options.

Required Materials:
Digital only.

The following formats are accepted:
Macintosh disks with native file formats in InDesign (CS3), QuarkXPressTM 4.0, 5.0 or 6.0, Illustrator (CS3) or Photoshop (CS3) including all support graphics and fonts. All artwork used must be CMYK amd 300 dpi at 100% of the size used in the ad. Please convert all colors to CMYK. Formats accepted include .pdf, .eps, and .tiff. All components must be CMYK, black type must be specified 100% black. All images and graphics must be CMYK and 300 dpi at the 100% of the size used in the ad. Please embed all fonts or, if appropriate, change them to outlines before making a .pdf, .tiff or an .eps file.


All PC ads must be submitted as print ready .pdfs or .tiffs. A hard-copy proof must accompany all ad materials.

No RGB files will be accepted. No spot or PMS colors may be used in advertising materials. Duotones for two-color ads should be converted to CMYK, black-and-white images should be grayscale. All elements in color ads must be changed to CMYK with the exception of black type, which should be specified at 100% black.

When e-mailing materials, fonts and native program files must be stuffed in a folder prior to sending via e-mail.

Material Delivery:
Via e-mail. If ad is 7 meg or smaller, e-mail to Moira Johnson, mjohnson@businessnc.com. Please include the name and phone number of the person preparing the ad.

With all digital submissions, you must mail a hard-copy proof to:
Business North Carolina Advertising
5605 77 Center Drive
Suite 101
Charlotte, NC 28217

Mac Disk: Send ads on disk to the address above. Macintosh only. Include a hard-copy proof and name/phone number of the person preparing the ad.

Ad materials must go to the Charlotte office.


Production Charges: Clients will have production charges quoted on an individual basis.

PLEASE NOTE:
All advertising requiring BNC production work will be billed gross to advertisers or agencies.