Up Front: November 2005

Silver threads

If you’re a small business, it’s good to be busy, but it’s also stressful when you’ve got a lot to do with what little you have. That’s the way it has been around here lately, putting out this magazine each month plus a host of special publications, some our own and some for various businesses and organizations. With our team working on up to seven projects in various stages, things have been a little hectic.

Fortunately, we have a staff that is not only talented but adaptable, always dedicating itself to an excellent product. With this issue, you received one that we are extremely excited about. Business North Carolina etc. is our take on the good life in this state. Not only does BNC etc. allow us to spread our wings a bit — not to mention expand our brand into the lifestyle market — but it allows us to explore more thoroughly the lives that our readers lead away from the office. We hope you will enjoy it.

The supplement also marks the beginning of Business North Carolina’s 25th year of publishing. It’s hard to believe that the magazine has been around nearly a quarter of a century — an amazing run in this business. Looking back at those early issues shows how the state and its economy have changed during that period. If there is one word that describes business in North Carolina and its ability to deal with those changes, it is “adaptability.”

It’s no accident that North Carolina has moved from positions of leadership in traditional industries such as textiles, furniture and tobacco to the forefront in finance, life sciences and technology. That only happened because the people of this state recognized that the world was changing and that they needed to adapt to those changes.

BNC has adapted, too. Through all these trends, our editors have found new ways to bring you the best business journalism this state has to offer, whether it’s with the words you read, the photographs and graphs you see or the facts, figures and other data they have gleaned. (And, as the magazine’s publisher, I must also salute the efforts of our sales staff to bring you the advertising that makes this all possible.)

In my travels across the state, I hear many different viewpoints about the magazine’s content — the roaches on the cover of our August issue caused a stir — but nobody ever questions its commitment to quality. Our goal has always been to produce a publication that makes you think about business in our state. We hope to continue doing that for another 25 years.

As we begin our silver anniversary, we will be reflecting on where we’ve been and where we want to go. We’d like your help. If you are interested in providing some feedback on our magazine and business in our state, just log on to:

www.readersurvey.com/bncp/signup.htm