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Personnel File - September 2008: Golf

Bobby Long
Chairman, Piedmont Triad Charitable Foundation
Greensboro
Six years ago, Bobby Long was described in print as “the most successful businessman in Greensboro that you’ve never heard of.” A few months later, he and his partner made headlines by selling their specialty-insurance brokerage. Business — he’s now with Granville Capital — isn’t why Long, 52, is in the news. It’s his role in the group credited with keeping alive one of the PGA Tour’s oldest tournaments: the former Greater Greensboro Open, now the Wyndham Championship.

“For me, this wasn’t so much about saving a tournament. It was more about uniting a region. If you looked at the Triad, which had been textile- and furniture-based, we had lost our swagger. I’ve always thought of golf as bringing people together. If we can make this thing successful, we can carry this success into other areas.”

“We have to compete at an A-plus-plus level, and returning to Sedgefield Country Club gives us that. It’s the only Donald Ross design in the PGA Tour’s regular season, and it’s at the back door of Grandover, which is an A-plus-plus hotel. Add that to an A-plus-plus sponsor in Wyndham. It’s no secret that we’d like a better date than late August. All we’re missing is an A-plus-plus date.”