Reynolds American adding 200 jobs in Forsyth County

Cathy Martin - May 23, 2014 - 3:00:00 pm

Reynolds American announced it will create 200 new jobs over the next four years at its Tobaccoville plant where it will produce VUSE electronic cigarettes.

The company plans a "multi-million dollar investment" in the 2-million-square-foot plant and will begin installing new equipment this summer.

Reynolds CEO Susan Cameron said in a statement that VUSE is the top-selling vapor cigarette in Utah and Colorado, where subsidiary R.J. Reynolds Vapor Co. carried out the first full-market rollout of the product. The company plans to market and distribute the product nationwide beginning this summer.

Another big announcement could be just around the corner for Winston-Salem-based company. Reuters reported this week that Reynolds is in late-stage talks to potentially acquire Greensboro-based Lorillard. The second- and third-largest U.S. tobacco companies have a combined market value of nearly $55 billion.

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