Reynolds American adding 200 jobs in Forsyth County
Reynolds American announced it will create 200 new jobs over the next four years at its Tobaccoville plant where it will produce VUSE electronic cigarettes.
The company plans a "multi-million dollar investment" in the 2-million-square-foot plant and will begin installing new equipment this summer.
Reynolds CEO Susan Cameron said in a statement that VUSE is the top-selling vapor cigarette in Utah and Colorado, where subsidiary R.J. Reynolds Vapor Co. carried out the first full-market rollout of the product. The company plans to market and distribute the product nationwide beginning this summer.
Another big announcement could be just around the corner for Winston-Salem-based company. Reuters reported this week that Reynolds is in late-stage talks to potentially acquire Greensboro-based Lorillard. The second- and third-largest U.S. tobacco companies have a combined market value of nearly $55 billion.