U.S. senators condemn e-cigarette companies over marketing tactics

Cathy Martin - Jun 19, 2014 - 4:00:00 pm

At a U.S. Senate committee meeting Wednesday, lawmakers harshly criticized e-cigarette companies, saying they intentionally market their products to youth and children.

The debate, reported by Reuters, came a day after Reynolds-American announced it will roll out distribution of its VUSE electronic cigarettes across the U.S. The Winston-Salem-based company said in May it was creating 200 jobs at its plant in Tobaccoville to manufacture VUSE cigarettes.

Leaders of e-cigarette companies say their ads are targeted only to adults.

The use of e-cigarettes among teens in America doubled between 2011 and 2012, Reuters reports, and the Journal of the American Academy of Pediatrics reported this month that youth exposure to e-cigarette ads on TV increased 256% from 2011 to 2013.

It's still unclear if any health risks are posed by use of e-cigarettes. But the FDA has proposed a rule that would extend its regulatory authority to cover e-cigarettes and would prohibit sales to youth.



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