Marketing Me in 2013: Building our Influence and Increasing our Effectiveness as Legal Marketing Professionals

Date: February 26, 2013

Time: 4:15 pm - 6:30 pm


Littler Mendelson P.C.
Bank of America Corporate Center
100 North Tryon St., Ste. 4150
Charlotte, NC 28202


The Legal Marketing Association's Charlotte City Group invites you to join us for:

Marketing Me in 2013: Building our Influence and Increasing our Effectiveness as

Legal Marketing Professionals

Legal marketing professionals are being asked by their firms to "raise their game" to increasingly higher levels of effectiveness. But we've got a tough target market to serve:  partners who believe they know more than we do about building business; attorneys' skepticism about following our advice; shrinking budgets for important marketing initiatives, etc.!  What's a dedicated legal marketing professional to do?

In this fast-paced and highly interactive program we'll focus on strategies for building our influence within the firm so that when we talk, our attorneys listen!  Topics to be discussed include:

*    What research shows about building influence in an organization and
      how to put that research to use in your firm
*    Building your reputation as a savvy and effective marketer within
      your organization
*    Identifying your "career accelerator" and how to rev up personal and
     department performance in 2013
*    Getting more of the work you enjoy as a law firm marketer
*    Becoming an internal coach in your firm who others turn to when they
     need excellent results

About your presenter:

A former practicing attorney, Mary Kaczmarek has a passion for coaching lawyers to higher levels of career satisfaction and success. Through Skillful Means Marketing - a Charlotte-based legal consulting firm which Mary founded in 2003 - she offers business and professional development training, strategic marketing consulting, and individual coaching to law firms and attorneys seeking to improve their practices and attract ideal clients. Mary has been recognized by Lawdragon media ( <> ) as one of the top 100 legal consultants in the United States.


LMA members: $25
Non-LMA members: $40

Date: Tuesday, February 26, 2013

Time: Registration: 4:15 p.m.- 4:30 p.m.

         Program: 4:30 p.m.- 5:30 p.m.

        Happy Hour at Aria: 5:30 p.m. - 6:30 p.m.

Location: Littler Mendelson P.C., Bank of America Corporate Center, 100 North Tryon Street, Suite 4150, Charlotte, NC 28202

Attendees will need to bring a photo ID and MUST register so their names can be entered into the security system.

Cancellation Policy: Registration cost is due in full for no shows and cancellations not received within 48 hours of the event.

Registration required. Email to register.