LMA Presentation: ROI - The Only Technology Acronym that Matters

Date: May 14, 2013

Time: 11:45 am - 1:00 pm


Moore & Van Allen
100 North Tryon St.
Suite 4700
Charlotte, NC 28202

Email: LMASECharlotte@gmail.com

Speaker: Christina R. Fritsch, JD, Clients First Consulting

Presented by the Legal Marketing Association's Charlotte City Group


The legal landscape is littered with lore about failed technology implementations. This may be because there can be a fundamental disconnect between the buyers and sellers.  Companies make terrific technology tools but are sometimes too focused on the bells, whistles and acronyms that are supposed to convince firms that their shiny new products will do everything short of solving world hunger. Meanwhile, what many firms really need is a way to feed the hungry associates who don't have a business - a problem that all the technology in the world sometimes won't solve.

This presentation shows how firms can get payback from marketing technology investments and provide real value to the firm and attorneys. It explores legal marketing technology tools for relationship management (CRM and ERM), CI and BI, proposal generation, experience management and social media, and demonstrates how they can be implemented strategically to improve communication, coordination and client service and increase revenue-all of which can ultimately raise the credibility and profile of the marketing department.


Registration begins at 11:45 a.m. Program begins at noon.


LMA Members: $25

Non-LMA Members: $40

Registration cost is due in full for no shows and cancellations not received within 48 hours of the event.  Registration required.  Email LMASECharlotte@gmail.com to register.