LMA Event: Coaching Attorneys to Develop Business

Date: June 18, 2013

Time: 11:45 am - 1:00 pm


McGuireWoods LLP
201 N. Tryon St.
Suite 3000
Charlotte, NC 28202

Email: LMASECharlotte@gmail.com

Speaker: Tracy LaLonde, Akina

Presented by the Legal Marketing Association's Charlotte City Group

 As marketing professionals you know that the ability to develop business is a key to a lawyer's success at a firm. Yet many lawyers are resistant to the concept of business development because 1) they don't have time, 2) they are uncomfortable or 3) they believe that doing good work is enough. So how do you convince attorneys that they need to develop these skills? And more importantly, how do you get them to act intentionally and proactively in productive ways that will leverage marketing efforts to develop new business? This presentation will discuss WHAT to teach attorneys and HOW to coach attorneys to be more focused and productive in their business development efforts.

 Registration begins at 11:45 a.m.  Program begins at noon.


LMA Members: $25

Non-LMA Members: $40

Registration cost is due in full for no shows and cancellations not received within 48 hours of the event.  Registration required.  Email LMASECharlotte@gmail.com to register.