WFU Family Business Center: Triad Forum on Marketing Metrics

Date: February 5, 2014

Time: 8:30 am - 1:00 pm


Graylyn International Conference Center, The Mews

Measuring the Effects of Your Marketing Efforts: Cutting through the Clutter

Today like never before business decision-makers have more tools to reach potential customers. Simultaneously with a heated competitive climate and tight margins, companies need to know which expenditures are effective and which are wasted.  This workshop will lay the groundwork for business decision-makers to determine a more effective allocation of marketing dollars, whether those costs are allocated to traditional marketing, social media, or word-of-mouth.

For more information and to register for this event, click here.