WFU Family Business Center: Charlotte Forum on Marketing Metrics

Date: February 12, 2014

Time: 9:30 am - 1:00 pm


The Mint Museum - Randolph

Measuring the Effects of your Marketing Efforts: Cutting Through the Clutter

Today like never before business decision-makers have more tools to reach potential customers. Simultaneously with a heated competitive climate and tight margins, companies need to know which expenditures are effective and which are wasted.  This workshop will lay the groundwork for business decision-makers to determine a more effective allocation of marketing dollars, whether those costs are allocated to traditional marketing, social media, or word-of-mouth.

For more information and to register for this event, click here.