WFU Family Business Center: Charlotte Forum on Marketing Metrics
Date: February 12, 2014
Time: 9:30 am - 1:00 pm
The Mint Museum - Randolph
Measuring the Effects of your Marketing Efforts: Cutting Through the Clutter
Today like never before business decision-makers have more tools to reach potential customers. Simultaneously with a heated competitive climate and tight margins, companies need to know which expenditures are effective and which are wasted. This workshop will lay the groundwork for business decision-makers to determine a more effective allocation of marketing dollars, whether those costs are allocated to traditional marketing, social media, or word-of-mouth.
For more information and to register for this event, click here.