Last August, fire destroyed Sunburst Trout Co.’s fish-processing plant. When the smoke cleared, owner Sally Eason
found about 75% of the Canton company’s trout caviar, nearly 700
pounds, had been stolen. The business would have to be rebuilt, but it
wouldn’t be the first time.
Sunburst lost all its trout in 1986 when severe drought and heat
pushed water temperature at the farm above 73 degrees, too hot for the
fish to survive. In 2004, heavy rains caused by the remnants of
Hurricanes Frances and Ivan nearly destroyed the operation.
Eason’s father, Dick Jennings, started the company in 1948 in
Cashiers. A Pittsburgh native, he had grown up visiting North
Carolina’s mountains, where his grandfather owned land. Jennings raised
mink and trout until 1973. Twelve years later, he moved the company to
Canton, near Lake Logan.
Eason, 54, didn’t start out in the family business. She studied
nursing at Western Carolina University but left when she got pregnant
with her second child. She was a stay-at-home mom when she began doing
Sunburst’s payroll part time in 1985. “That morphed into invoicing,”
she says. “That morphed into receivables. Before I knew it, I was
running all the financials of the company.” She joined full time in
1990 and became president in 1996. Her father remains active with the
company and is developing a machine that can remove pin-size bones from
fish.
Sunburst sells fish to grocery stores, including Harris Teeter,
Ingles Markets and Bi-Lo. The company began producing caviar from trout
roe in the late ’80s, selling it in bulk — $25 a pound — to
Caviarteria, a New York caviar restaurant and store. In the early ’90s,
Sunburst began producing it under its own label. A 2-ounce jar of trout
caviar, which is orange and has a buttery taste, runs $28. About 10% of
the company’s $1.3 million in sales last year came from caviar.
About 10 years ago, Sunburst opened a kitchen to produce trout
jerky, sausage, chowder and other products. The company processes about
7,000 to 8,000 pounds of trout per week and has 18 employees. Three
days after the fire, processing resumed, moving to the kitchen.
The company was back to 100% capacity after about two months, and a
4,000-square-foot processing plant — about 300 square feet larger than
the one it replaced — opened in late January. Sunburst also added
customers, some of whom learned about it because of the fire. “A lot of
good has come of such a disaster.”